Event Materials
Problem:
eScreen spent a lot of effort networking and marketing at industry events. Their existing booths weren’t bad, but didn’t command attention. They needed something fresh that had stopping power.
Details
Nov 2010
eScreen
Categories
Print | Illustration
Solution:
I opted against the typical “lab setting” imagery that our competitors used. We came up with a series of designs that engaged the mind by combining a bold, seemingly unrelated image with a great message.
Further, we built out a system of modular components, so we could swap panels as needed to portray the best message for specific audiences. With all the newly available material to choose from, we created a streamlined process for reps to reserve the event material and handle logistics.
While these are no longer used due to a couple acquisitions along the way, they were incredibly popular.
Execution:
These were all fun exercises in Photoshop and Illustrator. We leaned on dark backgrounds to further stand out from the pack, staying cohesive with the company website at the time.
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