Resume

Professional Profile

Passionate interactive designer and digital marketer with 20+ years of experience in the design and execution of digital marketing efforts. Detail-oriented with demonstrated expertise in visual design, HTML/CSS, SEO, motion graphics, and process optimization. Selected accomplishments include:

• Modernized marketing efforts by establishing a digital approach, boosting website traffic 225%+ through demand and lead generation efforts, SEO, social media marketing, and compelling video content—cutting initial sales effort by 50% while optimizing lead routing and support inquiries.
• Directly saved company $150K per year and significantly increased customer engagement by conceptualizing, delivering, and maintaining an online, customer-facing training portal and its content. Also served as the sole customer support for its ~63K users.
• Served as the go-to subject matter expert for evaluating and implementing new technology, supporting existing processes, and mentoring new hires. Earned reputation as trusted collaborator and mentor by coworkers.
• Led digital efforts across 11 brands, Increasing efficiency and effectiveness of automated marketing, pay-per-click (PPC), social media marketing (SMM), email communications, landing pages, online surveys, display signage, and event materials.

Experience

SC Labs Santa Cruz, CA (remote)

Digital Marketing Manager Aug 2019 – Present

• Play an integral part of a small, nimble, marketing team by designing and managing the company website, email campaigns, social media, and client portal user interface.
• Oversaw an extensive rebrand after the merger of of SC Labs in CA and OR, Agricor and Botanacor in CO, CanLab in MI, and C4 Labs in AZ. This included top-to-bottom audit of all websites to consolidate into a single site to serve all locations and customer bases.
• Facilitated the adoption of new operational processes, including document control and project management.
• Helped transition the department to a new email marketing platform and social media management platform upon hire, then again after the mergers.
• Served in an Art Director capacity with outsourced Marketing projects

Abbott Laboratories Kansas City, MO

Acquired previous company, Alere Toxicology

Digital Marketing Manager Oct 2017 – Feb 2019

• Rebranded, consolidated 11 divisional websites to 3 while tasked with establishing brand guidelines to implement across disparate customer portals, facilitating a single cost savings and promoting brand awareness.
• Collaborated with a team to conceptualize, design, and execute numerous digital marketing campaigns, including PPC.
• Supported the development of an online store for drug test devices, accruing $400K+ revenue in first 5 months while saving the company ~90 hrs in administrative efforts.
• Facilitated migration from established Alere digital marketing processes and technologies to those used by Abbott.
• Continued to manage and provide technical support for an online customer training portal, which I helped launch in my previous position.
• Built and deployed 80+ customer email updates and service notifications over this span.
• Oversaw internal digital signage across 15 company locations nationwide, as well as daily internal newsfeeds for employees.
• Served as an administrator of numerous departmental technologies and administrative portals, seen as a resident expert for technical issues.
• Provided technical illustrations for product training, packaging and labeling.
• Produced video and motion graphics for a variety of applications.

Alere Toxicology Overland Park, KS

Acquired previous company, eScreen, Inc.

Web Content Producer Nov 2013 – Oct 2017

• Managed a family of 11 websites across various business units, each with their own complexities—some with a CMS and some without.
• Spearheaded design and execution of 222+ email communications to customers and prospects across multiple business units.
• Created and managed 20+ online customer surveys, providing much needed insight to customer support and sales.
• Launched and managed a custom-built online training portal for customers, which has grown to 63K users nationwide over 7 years while saving $150K/year in staff travel and manual administrative work.

eScreen, Inc. Overland Park, KS

Creative Services Manager Oct 2008 – Nov 2013

• Modernized eScreen marketing efforts to enable a more digital approach and reinforce the company’s goal to be “paperless.”
• Redesigned and rebuilt company website using DotNetNuke, increasing traffic by 225% and page views by 350% over five years.
• Built 70+ eBrochure videos, building an online video marketing presence which enabled sales reps focus on relationship building instead of explaining technical details.
• Managed all external email communications and automated marketing campaigns.
• Designed all marketing collateral, including print, event, online, display, along with a reseller enablement program to generate new revenue streams.
• Collaborated with developers to create new and overhaul existing client portal UIs with HTML/CSS best practices, reducing portal customization efforts by 300%.

SoftVu, LLC. Overland Park, KS

Creative Specialist Mar 2007 – Oct 2008

• Develop and design websites, including SoftVu’s former site, La Habra Journal, and Testim (Joomla! CMS).
• Designed and animated Flash eBrochures to use in personalized, automated marketing campaigns for a variety of financial institutions.
• Video post-production, including audio editing, and After Effects animation.

Lynchbox DesignLee’s Summit, MO

Freelance Print and Web DesignMar 2004 – Present

• Website design and development as well as numerous quick-turn WordPress sites.
• Identity and general production work.
• Motion Graphics.