SC Labs Consumer Education
Terpene Poster Series
Problem:
For decades, many of the decisions about the “best” cannabis strains have been based upon a combination of THC percentage and personal preference for Indica, Sativa, or Hybrid strains. In recent years, we’ve been trying to change that mindset to place more emphasis on Terpene profiles and entourage effect.
How do you change the average consumer’s knowledge level and in turn their purchasing practices across the nation? We needed an easy way to educate the public, with limited budget.
Details
Aug 2023
SC Labs
Categories
Web | Digital
Print | Illustration
Solution:
We talked with various dispensary clients and industry contacts who felt the same way about the importance of terpenes. Many asked about an old SC Labs marketing piece called The Wheel of Terpenes, which listed common terpenes found in cannabis along with their expected effects.
We decided to dust that puppy off, and design a series of educational posters for dispensaries and others to use. Currently there are three posters free to download and print.
The effort is currently in progress, with the posters and a landing page complete and an email campaign in the works.
Execution:
We utilized Adobe CC for the design, spent time researching new medical and scientific studies for citation, and good old fashion conversations with industry friends for user research.
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