Point of purchase
Leading Grocer CBD Product Result Catalog
Problem:
One of the country’s leading grocers was launching their own brand of CBD-infused products, and they wanted to give customers peace of mind in the safety and efficacy of their purchase.
We needed a way to connect the products on the shelves with their test results in our portal. The solution needed to be scalable enough to span 350+ US locations, yet precise enough to deliver batch-specific data upon request.
Details
Sept 2021
SC Labs
Categories
Web | Digital
Solution:
We worked hand in hand with the grocer to provide a custom page in our portal featuring their products as a catalog of sorts. This spanned a period of months, requiring UI/UX design and working across internal and external teams to deliver a solid solution.
Customers of this grocer can now scan a QR code on any of the brand’s CBD products to gain instant access to the safety and potency test result—right in the store aisle. This level of transparency demonstrates the brand’s commitment to customer health and convenience.
Pageviews of the Catalog and results pages*
%
Viewed on mobile*
* Stats reflect September 19, 2021 through August 31, 2023.
Execution:
We utilized Adobe CC for the design and coding, while the grocer incorporated the QR code into their package design. Our dev team worked tirelessly to bring the vision to life.
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