Animated eBrochure
PBN Commercial
Problem:
As the business and compliance aspects of medical practice get more and more cumbersome, physicians are struggling to stay on solid ground. Physicians Business Network had the expertise, but didn’t have an appealing way of getting their message across.
PBN wanted a commercial to espouse their skills in this arena that could be utilized at events and in other capacities. Budget and time were tight.
Details
Oct 2011
Physicians Business Network
Categories
Motion Graphics
Solution:
We envisioned a narrative where the main character encounters all the burdens and complexities facing today’s medical practices. As the individual gets more tied up in the business, he has less time for his patients.
In comes PBN to save the day.
The end product was a hit, and fit nicely with the message we were promoting while concurrently redesigning their website.
Execution:
This project was still in the days where Flash was king of animation, though its character animation was just beginning to stretch its feet with the introduction of rigging. It was a fun exercise, and forced me to stretch my capabilities.
Like many projects, I wish we’d had more time to polish, but we were happy with the final results.
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