Technical Illustrations
Problem:
Throughout my tenure at eScreen, Alere, and Abbott, my employers would come across technical illustrations that were either off-brand or unsuitable to include in our marketing materials or product packaging systems.
We needed consistent treatment of our illustrations that appealed to our target audience, while also adhering to stringent brand guidelines.
Details
Nov 2008 to present
eScreen, Alere Toxicology, Abbott
Categories
Print | Illustration
Solution:
My superiors entrusted the task to me, and we addressed any illustrations that merited it. This gave our collateral and labeling the consistency we desired.
Execution:
I handle all of my vector work in Adobe Illustrator, though for a while with eScreen we utilized Flash (now Animate) when dealing with motion graphics. With nearly two decades of constant use, I’ve grown to be quick, adept, and precise.
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