{"id":27,"date":"2019-03-26T16:34:00","date_gmt":"2019-03-26T16:34:00","guid":{"rendered":"https:\/\/lynchbox.com\/secure\/lbd\/?page_id=27"},"modified":"2023-09-07T03:12:55","modified_gmt":"2023-09-07T03:12:55","slug":"resume","status":"publish","type":"page","link":"https:\/\/lynchbox.com\/secure\/lbd\/resume\/","title":{"rendered":"Resume"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|30px||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221;]<\/p>\n<h1>Resume<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221;]<\/p>\n<h2 class=\"resumesection\">Professional Profile<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<p>Passionate interactive designer and digital marketer with 20+ years of experience in the design and execution of digital marketing efforts. Detail-oriented with demonstrated expertise in visual design, HTML\/CSS, SEO, motion graphics, and process optimization. Selected <span class=\"nowrap\">accomplishments include:<\/span><\/p>\n<ul class=\"accomplishments\">\n<li>Modernized marketing efforts by establishing a digital approach, boosting website traffic 225%+ through demand and lead generation efforts, SEO, social media marketing, and compelling video content\u2014cutting initial sales effort by 50% while optimizing lead routing and <span class=\"nowrap\">support inquiries.<\/span><\/li>\n<li>Directly saved company $150K per year and significantly increased customer engagement by conceptualizing, delivering, and maintaining an online, customer-facing training portal and its content. Also served as the sole customer support for its <span class=\"nowrap\">~63K users.<\/span><\/li>\n<li>Served as the go-to subject matter expert for evaluating and implementing new technology, supporting existing processes, and mentoring new hires. Earned reputation as trusted collaborator and mentor <span class=\"nowrap\">by coworkers.<\/span><\/li>\n<li>Led digital efforts across 11 brands, Increasing efficiency and effectiveness of automated marketing, pay-per-click (PPC), social media marketing (SMM), email communications, landing pages, online surveys, display signage, and <span class=\"nowrap\">event materials.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221;]<\/p>\n<h2 class=\"resumesection\">Experience<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;1px|||||&#8221;]<\/p>\n<h3 class=\"companyname\">SC Labs <span class=\"companylocation\">Santa Cruz, CA (remote)<\/span><\/h3>\n<p class=\"jobtitle\">Digital Marketing Manager <span class=\"employmentdates\">Aug 2019 &#8211; Present<\/span><\/p>\n<ul class=\"accomplishments\">\n<li>Play an integral part of a small, nimble, marketing team by designing and managing the company website, email campaigns, social media, and client portal <span class=\"nowrap\">user interface.<\/span><\/li>\n<li>Oversaw an extensive rebrand after the merger of of SC Labs in CA and OR, Agricor and Botanacor in CO, CanLab in MI, and C4 Labs in AZ. This included top-to-bottom audit of all websites to consolidate into a single site to serve all <span class=\"nowrap\">locations and customer bases.<\/span><\/li>\n<li>Facilitated the adoption of new operational processes, including document control and <span class=\"nowrap\">project management.<\/span><\/li>\n<li>Helped transition the department to a new email marketing platform and social media management platform upon hire, then again after <span class=\"nowrap\">the mergers.<\/span><\/li>\n<li>Served in an Art Director capacity with outsourced Marketing projects<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h3 class=\"companyname\">Abbott Laboratories <span class=\"companylocation\">Kansas City, MO<\/span><\/h3>\n<p class=\"companynamenote\">Acquired previous company, Alere Toxicology<\/p>\n<p class=\"jobtitle\">Digital Marketing Manager <span class=\"employmentdates\">Oct 2017 &#8211; Feb 2019<\/span><\/p>\n<ul class=\"accomplishments\">\n<li>Rebranded, consolidated 11 divisional websites to 3 while tasked with establishing brand guidelines to implement across disparate customer portals, facilitating a single cost savings and promoting <span class=\"nowrap\">brand awareness.<\/span><\/li>\n<li>Collaborated with a team to conceptualize, design, and execute numerous digital marketing campaigns, <span class=\"nowrap\">including PPC.<\/span><\/li>\n<li>Supported the development of an online store for drug test devices, accruing $400K+ revenue in first <span class=\"nowrap\">5 months<\/span> while saving the company ~90 hrs in <span class=\"nowrap\">administrative efforts.<\/span><\/li>\n<li>Facilitated migration from established Alere digital marketing processes and technologies to those used <span class=\"nowrap\">by Abbott.<\/span><\/li>\n<li>Continued to manage and provide technical support for an online customer training portal, which I helped launch in my <span class=\"nowrap\">previous position.<\/span><\/li>\n<li>Built and deployed 80+ customer email updates and service notifications over <span class=\"nowrap\">this span.<\/span><\/li>\n<li>Oversaw internal digital signage across 15 company locations nationwide, as well as daily internal newsfeeds <span class=\"nowrap\">for employees.<\/span><\/li>\n<li>Served as an administrator of numerous departmental technologies and administrative portals, seen as a resident expert for <span class=\"nowrap\">technical issues.<\/span><\/li>\n<li>Provided technical illustrations for product training, packaging and labeling.<\/li>\n<li>Produced video and motion graphics for a variety <span class=\"nowrap\">of applications.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h3 class=\"companyname\">Alere Toxicology <span class=\"companylocation\">Overland Park, KS<\/span><\/h3>\n<p class=\"companynamenote\">Acquired previous company, eScreen, Inc.<\/p>\n<p class=\"jobtitle\">Web Content Producer <span class=\"employmentdates\">Nov 2013 &#8211; Oct 2017<\/span><\/p>\n<ul class=\"accomplishments\">\n<li>Managed a family of 11 websites across various business units, each with their own complexities\u2014some with a CMS and <span class=\"nowrap\">some without.<\/span><\/li>\n<li>Spearheaded design and execution of 222+ email communications to customers and prospects across multiple <span class=\"nowrap\">business units.<\/span><\/li>\n<li>Created and managed 20+ online customer surveys, providing much needed insight to customer support <span class=\"nowrap\">and sales.<\/span><\/li>\n<li>Launched and managed a custom-built online training portal for customers, which has grown to 63K users nationwide over <span class=\"nowrap\">7 years<\/span> while saving $150K\/year in staff travel and manual <span class=\"nowrap\">administrative work.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h3 class=\"companyname\">eScreen, Inc. <span class=\"companylocation\">Overland Park, KS<\/span><\/h3>\n<p class=\"jobtitle\">Creative Services Manager  <span class=\"employmentdates\">Oct 2008 &#8211; Nov 2013<\/span><\/p>\n<ul class=\"accomplishments\">\n<li>Modernized eScreen marketing efforts to enable a more digital approach and reinforce the company\u2019s goal to <span class=\"nowrap\">be \u201cpaperless.\u201d<\/span><\/li>\n<li>Redesigned and rebuilt company website using DotNetNuke, increasing traffic by 225% and page views by 350% over <span class=\"nowrap\">five years.<\/span><\/li>\n<li>Built 70+ eBrochure videos, building an online video marketing presence which enabled sales reps focus on relationship building instead of explaining <span class=\"nowrap\">technical details.<\/span><\/li>\n<li>Managed all external email communications and automated <span class=\"nowrap\">marketing campaigns.<\/span><\/li>\n<li>Designed all marketing collateral, including print, event, online, display, along with a reseller enablement program  to generate new <span class=\"nowrap\">revenue streams.<\/span><\/li>\n<li>Collaborated with developers to create new and overhaul existing client portal UIs with HTML\/CSS best practices, reducing portal customization efforts <span class=\"nowrap\">by 300%.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h3 class=\"companyname\">SoftVu, LLC. <span class=\"companylocation\">Overland Park, KS<\/span><\/h3>\n<p class=\"jobtitle\">Creative Specialist <span class=\"employmentdates\">Mar 2007 &#8211;\u00a0Oct 2008<\/span><\/p>\n<ul class=\"accomplishments\">\n<li>Develop and design websites, including SoftVu\u2019s former site, La Habra Journal, and Testim <span class=\"nowrap\">(Joomla! CMS).<\/span><\/li>\n<li>Designed and animated Flash eBrochures to use in personalized, automated marketing campaigns for a variety of <span class=\"nowrap\">financial institutions.<\/span><\/li>\n<li>Video post-production, including audio editing, and After <span class=\"nowrap\">Effects animation.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<h3 class=\"companyname\">Lynchbox Design<span class=\"companylocation\">Lee&#8217;s Summit, MO<\/span><\/h3>\n<p class=\"jobtitle\">Freelance Print and Web Design<span class=\"employmentdates\">Mar 2004 &#8211;\u00a0Present<\/span><\/p>\n<ul class=\"accomplishments\">\n<li>Website design and development as well as numerous quick-turn WordPress sites.<\/li>\n<li>Identity and general production work.<\/li>\n<li><span class=\"nowrap\"><span style=\"white-space: normal;\">Motion Graphics<\/span>.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||5px&#8221;]<\/p>\n<h2 class=\"resumesection\">Skills<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<ul class=\"skillslist\">\n<li>Interactive\/Graphic Design<\/li>\n<li>HTML\/CSS<\/li>\n<li>Digital Marketing, SEO<\/li>\n<li>Motion Graphics<\/li>\n<li>Print\/Publication Design<\/li>\n<li>Project Management<\/li>\n<li>Technical Illustration<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||0px&#8221;]<\/p>\n<h2 class=\"resumesection\">Tools<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<ul class=\"skillslist\">\n<li>Adobe Creative Suite<br \/> <span class=\"skilldetail\">Dreamweaver, Photoshop, Illustrator, InDesign, XD, After Effects, Premiere, Animate, Audition, Captivate<\/span><\/li>\n<li>CMS Management<br \/> <span class=\"skilldetail\">WordPress, AEM, Joomla!, DotNetNuke, SharePoint<\/span><\/li>\n<li>Marketing Automation and Analytics <span class=\"skilldetail\">HubSpot, SugarMarket, Oktopost, Act-On, SalesForce, SugarCRM, SalesLogix, Google Analytics, Google My Business, Meltwater<\/span><\/li>\n<li>Business Solutions<br \/> <span class=\"skilldetail\">Microsoft 365, Google Workspace, Jira, Smartsheet<\/span><\/li>\n<li>Digital Signage<br \/> <span class=\"skilldetail\">RiseVision<\/span><\/li>\n<li>Operating Systems<br \/> <span class=\"skilldetail\">Windows, Mac OS<\/span><\/li>\n<li><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||0px&#8221;]<\/p>\n<h2 class=\"resumesection\">Education<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<ul class=\"skillslist\">\n<li>University of Central Missouri<br \/> <span class=\"skilldetail\">BFA Commercial Art &#8211; Graphic Design<br \/>Class of 2004, Summa Cum Laude<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||0px&#8221;]<\/p>\n<h2 class=\"resumesection\">Recognitions<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<\/p>\n<ul class=\"skillslist\">\n<li>Abbott<br \/> <span class=\"skilldetail\">Numerous acknowledgments by superiors<span class=\"nowrap\"> and colleagues<\/span> in the internal Rapid <span class=\"nowrap\">Recognition program<\/span><\/span><\/li>\n<li>Alere<br \/> <span class=\"skilldetail\">Multiple quarterly Rockstar Awards over three-year period, chosen by Executive Leadership Committee<\/span><\/li>\n<li>eScreen<br \/> <span class=\"skilldetail\">Above and Beyond Award &#8211; 2010,<br \/> bestowed annually to three employees by Senior Executive Committee<\/span><\/li>\n<li>Univ. of Central Missouri<br \/> <span class=\"skilldetail\">Regularly asked by UCM to spend a day interviewing graduating Graphic Design seniors, critiquing their portfolios, and offering <span class=\"nowrap\">real-world advice.<\/span><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|30px||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221;] Resume [\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221;] Professional Profile [\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243;] Passionate interactive designer and digital marketer with 20+ years of experience in the design and execution of digital marketing efforts. Detail-oriented with demonstrated expertise in visual design, HTML\/CSS, SEO, motion graphics, and process optimization. Selected accomplishments [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/pages\/27"}],"collection":[{"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":12,"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":1421,"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/pages\/27\/revisions\/1421"}],"wp:attachment":[{"href":"https:\/\/lynchbox.com\/secure\/lbd\/wp-json\/wp\/v2\/media?parent=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}