{"id":1189,"date":"2023-08-29T05:40:18","date_gmt":"2023-08-29T05:40:18","guid":{"rendered":"https:\/\/lynchbox.com\/secure\/lbd\/?post_type=project&p=1189"},"modified":"2023-09-01T06:15:05","modified_gmt":"2023-09-01T06:15:05","slug":"leading-grocer-cbd-pop-results","status":"publish","type":"project","link":"https:\/\/lynchbox.com\/secure\/lbd\/project\/leading-grocer-cbd-pop-results\/","title":{"rendered":"Leading Grocer CBD POP Results"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22.3″ background_color=”rgba(251,144,57,0)” background_image=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/03\/circle-background-pattern.png” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”|||on|||||” header_font=”|||on|||||” header_text_color=”#1f3044″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off”]<\/p>\n

Point of purchase<\/h4>\n

Leading Grocer CBD Product Result Catalog<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”]<\/p>\n

Problem:<\/h2>\n

One of the country’s leading grocers was launching their own brand of CBD-infused products, and they wanted to give customers peace of mind in the safety and efficacy of their purchase.<\/p>\n

We needed a way to connect the products on the shelves with their test results in our portal. The solution needed to be scalable enough to span 350+ US locations, yet precise enough to deliver batch-specific data upon request.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Details<\/h4>\n

Sept 2021
<\/span>SC Labs<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Categories<\/h4>\n

Web | Digital<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#e4ecf9″ custom_padding=”110px|0px|110px|0px”][et_pb_row admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Solution:<\/h2>\n

We worked hand in hand with the grocer to provide a custom page in our portal featuring their products as a catalog of sorts. This spanned a period of months, requiring UI\/UX design and working across internal and external teams to deliver a solid solution.<\/p>\n

Customers of this grocer can now scan a QR code on any of the brand’s CBD products to gain instant access to the safety and potency test result\u2014right in the store aisle.\u00a0This level of transparency demonstrates the brand’s commitment to customer health and convenience.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/08\/Grocer_landing_page_mockups.webp” alt=”Grocer CBD Product POP Results” title_text=”Grocer_landing_page_mockups” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.5.3″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_number_counter title=”Pageviews of the Catalog and results pages*” number=”6″ percent_sign=”off” module_class=”counter-k” _builder_version=”4.5.3″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_number_counter title=”Viewed on mobile*” number=”96″ _builder_version=”4.5.3″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″]<\/p>\n

* Stats reflect September 19, 2021 through August 31, 2023.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22.3″ background_color=”#e1e2e6″ custom_padding=”60px||110px|” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/08\/csp-wfm-full.webp” alt=”Leading grocer CBD POP test results – Catalog page” title_text=”csp-wfm-full” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.5.3″ _module_preset=”default” custom_margin=”5px||||false|false” custom_padding=”0px||||false|false”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.5.3″ _module_preset=”default”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/08\/csp-wfm-sdp-full-scaled.webp” alt=”Leading grocer CBD POP test results – Sample detail page” title_text=”csp-wfm-sdp-full” _builder_version=”4.5.3″ _module_preset=”default”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”110px|0px|110px|0px”][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Execution:<\/h2>\n

We utilized Adobe CC for the design and coding, while the grocer incorporated the QR code into their package design. Our dev team worked tirelessly to bring the vision to life.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ z_index_tablet=”500″]<\/p>\n