{"id":313,"date":"2018-10-05T03:50:42","date_gmt":"2018-10-05T03:50:42","guid":{"rendered":"https:\/\/lynchbox.com\/secure\/lbd\/?post_type=project&p=313"},"modified":"2023-09-01T06:09:04","modified_gmt":"2023-09-01T06:09:04","slug":"abbott-weborders-campaign","status":"publish","type":"project","link":"https:\/\/lynchbox.com\/secure\/lbd\/project\/abbott-weborders-campaign\/","title":{"rendered":"Abbott WebOrders Campaign"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22.3″ background_color=”rgba(251,144,57,0)” background_image=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/03\/circle-background-pattern.png” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”|||on|||||” header_font=”|||on|||||” header_text_color=”#1f3044″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off”]<\/p>\n

e-commerce<\/h4>\n

WEBORDers campaign<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”]<\/p>\n

Problem:<\/h2>\n

The Toxicology division of Abbott was using an antiquated online store. Administrative effort was complex and time consuming, while the user experience was lacking in many ways.<\/p>\n

We needed to find a better way to handle online ordering in a scalable, efficient, and attractive manner.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Details<\/h4>\n

Oct 2018
<\/span>Abbott<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Categories<\/h4>\n

Web | Digital<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#e4ecf9″ custom_padding=”110px|0px|110px|0px”][et_pb_row admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Solution:<\/h2>\n

We worked hand in hand with an outside vendor to build a new and improved eCommerce\u00a0site. This was a team effort, as it required a lot of planning, UI\/CSS customization, image and content support, and integration with our SAGE inventory system.<\/p>\n

We launched an automated campaign to excite current users of the new application, while driving adoption by new users. The demand quickly grew beyond our expectations. Customers flocked to this new system which dramatically cut manual order entries by Abbott sales staff.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/WebOrders_landing_page_mockups.webp” alt=”WebOrders Landing Page Responsive” title_text=”WebOrders_landing_page_mockups” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_number_counter title=”In New Orders*” number=”400″ percent_sign=”off” module_class=”counter-k counter-usd” _builder_version=”3.21.1″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_number_counter title=”Orders Completed*” number=”1,000″ percent_sign=”off” module_class=”counter-plus” _builder_version=”3.21.1″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n

* Stats reflect October 5, 2018 through February 28, 2019—the first 5 months from launch.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22.3″ background_color=”#e1e2e6″ custom_padding=”60px||110px|” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/WebOrders_email_01.webp” alt=”WebOrders Email #1″ title_text=”WebOrders_email_01″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px||0px|”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/04\/WebOrders_video_tutorial.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e1e2″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”3.25″ custom_padding=”0px||0px|”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/WebOrders_search_results.webp” alt=”WebOrders Search Results Page” title_text=”WebOrders_search_results” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”fade” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″][\/et_pb_image][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/WebOrders_invoice.webp” alt=”WebOrders Invoice” title_text=”WebOrders_invoice” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”fade” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″][\/et_pb_image][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/WebOrders_dt_detail.webp” alt=”WebOrders Landing Page detail” title_text=”WebOrders_dt_detail” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”fade” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/WebOrders_email_02.webp” alt=”WebOrders Email #2″ title_text=”WebOrders_email_02″ show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”fade” animation_direction=”right” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”110px|0px|110px|0px”][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Execution:<\/h2>\n

We utilized Adobe CC for the design and coding, and handled the landing page and email automation through Act-On. Sales support worked tirelessly on the integration, and the vendor did an impressive job building out the application to spec.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ z_index_tablet=”500″]<\/p>\n