{"id":473,"date":"2015-04-15T19:06:17","date_gmt":"2015-04-15T19:06:17","guid":{"rendered":"https:\/\/lynchbox.com\/secure\/lbd\/?post_type=project&#038;p=473"},"modified":"2023-09-01T06:25:06","modified_gmt":"2023-09-01T06:25:06","slug":"identity","status":"publish","type":"project","link":"https:\/\/lynchbox.com\/secure\/lbd\/project\/identity\/","title":{"rendered":"Identity"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;rgba(251,144,57,0)&#8221; background_image=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/03\/circle-background-pattern.png&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;|||on|||||&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#1f3044&#8243; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221;]<\/p>\n<h1>Logo Work<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221;]<\/p>\n<h2 class=\"resumesection\">Problem:<\/h2>\n<p>Throughout my career, I&#8217;ve been contracted directly to create logos. Many of these requests came from small clients with little to no budget to pay an agency for\u00a0a comprehensive brand identity strategy. Like all clients, they desired something professional and inexpensive.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>Details<\/h4>\n<p style=\"font-size: 16px;\">2003 to present<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>Categories<\/h4>\n<p>Print | Illustration<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#e4ecf9&#8243; custom_padding=&#8221;110px|0px|30px|0px&#8221;][et_pb_row admin_label=&#8221;Quote&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.5.3&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221;]<\/p>\n<h2 class=\"resumesection\">Solution:<\/h2>\n<p>The end results were based on a firm understanding of the clients&#8217; existing brand, values, tone, and positioning. They worked at any scale and in different applications. Some clients also wished to add business cards to the project.<\/p>\n<p>Below are some examples from a number of businesses.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#e4ecf9&#8243;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/BlueOceanBeautySolutions_400x300.webp&#8221; url=&#8221;\/secure\/lbd\/wp-content\/uploads\/2019\/05\/BOBS_BrandBoard_20190502.pdf&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Blue Ocean Beauty Solutions&#8221; title_text=&#8221;BlueOceanBeautySolutions_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/KansasImagingConsultants_400x300.webp&#8221; url=&#8221;\/secure\/lbd\/wp-content\/uploads\/2019\/05\/KansasImagingConsultants_BrandBoard.pdf&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;200ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Kansas Imaging Consultants&#8221; title_text=&#8221;KansasImagingConsultants_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/ShakeAndBakeSports_400x300.webp&#8221; url=&#8221;\/secure\/lbd\/wp-content\/uploads\/2019\/05\/ShakeAndBakeSports_BrandBoard.pdf&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;400ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Shake &#038; Bake Sports&#8221; title_text=&#8221;ShakeAndBakeSports_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/ForageSkincare_400x300.webp&#8221; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;600ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Forage Skincare&#8221; title_text=&#8221;ForageSkincare_400x300&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/Twilight4Miler_400x300.webp&#8221; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Twilight 4 Miler&#8221; title_text=&#8221;Twilight4Miler_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/BottomToTap_400x300.webp&#8221; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;200ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Bottom to Tap&#8221; title_text=&#8221;BottomToTap_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/RhinoChase_400x300.webp&#8221; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;400ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Rhino Chase&#8221; title_text=&#8221;RhinoChase_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/RhinoRetroRun_400x300.webp&#8221; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;600ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Rhino Retro Run&#8221; title_text=&#8221;RhinoRetroRun_400x300&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/StrikeThruVarnishes_400x300.webp&#8221; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;200ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Strike-Thru Varnishes&#8221; title_text=&#8221;StrikeThruVarnishes_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/GreenTukTuk_400x300.webp&#8221; show_in_lightbox=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; custom_padding=&#8221;||0px&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;400ms&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;5px&#8221; box_shadow_color=&#8221;#e4ecf9&#8243; alt=&#8221;Green Tuk Tuk&#8221; title_text=&#8221;GreenTukTuk_400x300&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;110px|0px|110px|0px&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Quote&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.5.3&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221;]<\/p>\n<h2 class=\"resumesection\">Execution:<\/h2>\n<p>I held discovery sessions with the clients to glean their company&#8217;s mission and value proposition prior to designing. Together, we brainstormed about descriptors, emotion, rationale, competitors, etc. Then I incorporated our results into an array of vector graphics, which we further honed through review cycles.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<ul class=\"app-icons\">\n<li class=\"icon-acrobat\">Adobe Acrobat<\/li>\n<li class=\"icon-ai\">Adobe Illustrator<\/li>\n<li class=\"icon-id\">Adobe InDesign<\/li>\n<li class=\"icon-ps\">Adobe Photoshop<\/li>\n<li class=\"icon-msw\">Microsoft Word<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Other Recent Works Section&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#353740&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||110px|&#8221; 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