{"id":590,"date":"2010-01-26T04:54:34","date_gmt":"2010-01-26T04:54:34","guid":{"rendered":"https:\/\/lynchbox.com\/secure\/lbd\/?post_type=project&p=590"},"modified":"2023-09-01T06:56:36","modified_gmt":"2023-09-01T06:56:36","slug":"pbnmed-com","status":"publish","type":"project","link":"https:\/\/lynchbox.com\/secure\/lbd\/project\/pbnmed-com\/","title":{"rendered":"PBNMed.com"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”3.22.3″ background_color=”rgba(251,144,57,0)” background_image=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/03\/circle-background-pattern.png” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”|||on|||||” header_font=”|||on|||||” header_text_color=”#1f3044″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off”]<\/p>\n

Website<\/h4>\n

PBNmed.com<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”]<\/p>\n

Problem:<\/h2>\n

Physicians Business Network had provided business services to medical practices since 1982, allowing physicians to focus on patients instead of complex business and regulatory requirements. In 2010, they decided to update their online presence to emphasize people and relationships, and heavily leverage a \u201chub and spoke\u201d approach.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Details<\/h4>\n

Jan 2010
<\/span>Physicians Business Network<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Categories<\/h4>\n

Web | Digital<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#e4ecf9″ custom_padding=”110px|0px|110px|0px”][et_pb_row admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Solution:<\/h2>\n

A former colleague of mine and I delivered a new site, utilizing interactivity and animation to differentiate it from competitors’ sites. Users were given more cohesive content, a much better experience, and performance was much better.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/macbook_PBN.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation_starting_opacity=”100%” hover_enabled=”0″ alt=”PBN website on laptop” title_text=”macbook_PBN”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”3.22.3″ disabled=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_number_counter title=”Total Users” number=”63″ percent_sign=”off” module_class=”counter-k” _builder_version=”3.21.1″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_number_counter title=”Saved Per Year” number=”150″ percent_sign=”off” module_class=”counter-k counter-usd” _builder_version=”3.21.1″][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” _builder_version=”3.22.3″ background_color=”#e1e2e6″ custom_padding=”60px||110px|” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/PBN_Home_full.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″ alt=”PBN Homepage” title_text=”PBN_Home_full”][\/et_pb_image][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/PBN_Billing_full.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”fade” animation_direction=”right” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″ alt=”PBN Billing webpage” title_text=”PBN_Billing_full”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px||0px|”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/PBN_WhoWeAre_full.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”fade” animation_direction=”right” animation_delay=”200ms” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″ alt=”PBN Who Are We webpage” title_text=”PBN_WhoWeAre_full”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”3.25″ custom_padding=”0px||0px|”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/PBN_Testimonials_full.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ animation_style=”fade” animation_direction=”right” animation_delay=”400ms” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e1e2e6″ alt=”PBN Testimonials webpage” title_text=”PBN_Testimonials_full”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”110px|0px|110px|0px”][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Execution:<\/h2>\n

We pitched a CMS site, but PBN opted for a budget-friendly static option. This site heavily utilized interactive flash elements, but didn\u2019t rely on them. We added fallbacks in cases of support issues. The site used a bit of jQuery as well to round things out. Design and coding was all done in Adobe Creative Suite.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]\t<\/p>\n