{"id":605,"date":"2008-10-22T21:50:14","date_gmt":"2008-10-22T21:50:14","guid":{"rendered":"https:\/\/lynchbox.com\/secure\/lbd\/?post_type=project&#038;p=605"},"modified":"2023-09-01T07:02:50","modified_gmt":"2023-09-01T07:02:50","slug":"softvu-ebrochures","status":"publish","type":"project","link":"https:\/\/lynchbox.com\/secure\/lbd\/project\/softvu-ebrochures\/","title":{"rendered":"SoftVu eBrochures"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;rgba(251,144,57,0)&#8221; background_image=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/03\/circle-background-pattern.png&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;|||on|||||&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#1f3044&#8243; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4 style=\"font-family: 'Lato', sans-serif; text-transform: uppercase; letter-spacing: 3px;\">Interactive Flash Animations<\/h4>\n<h1>SoftVu eBrochures<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221;]<\/p>\n<h2 class=\"resumesection\">Problem:<\/h2>\n<p>SoftVu has been helping clients with CRM and automated email messaging for over 15 years. As such, during my tenure we relied heavily on rich media to customize and streamline traditional business processes. SoftVu\u2019s customer base was growing, as well as the desire for their automated marketing <span class=\"nowrap\">and eBrochures.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>Details<\/h4>\n<p><span style=\"font-size: 16px;\">Mar 2007 &#8211; Oct 2008<br \/><\/span><span style=\"font-size: 16px;\">eScreen, Inc.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<h4>Categories<\/h4>\n<p>Motion Graphics<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#e4ecf9&#8243; custom_padding=&#8221;110px|0px|110px|0px&#8221;][et_pb_row admin_label=&#8221;Quote&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.5.3&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221;]<\/p>\n<h2 class=\"resumesection\">Solution:<\/h2>\n<p>SoftVu hired me to augment their already-stellar team. Bandwidth grew, and customers continued to receive top-notch automated marketing solutions. We delivered a library of personal touch points for clients to keep their leads warm, including video, animated eCards. Most importantly, our ability to \u201cput a face\u201d on the message really set SoftVu <span class=\"nowrap\">clients apart.<\/span>\u2028<\/p>\n<p>The fact that the lead\u2019s own rates and assigned rep would hit their emails minutes after submitting a Lending Tree form was ahead of <span class=\"nowrap\">its time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;Work Section&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#e1e2e6&#8243; custom_padding=&#8221;60px||110px||false|false&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; padding_top__hover=&#8221;0px&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/WqHJnLKk7Z8&#8243; image_src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/04\/OneWest_OnlineBanking_VidThumb.jpg&#8221; play_icon_color=&#8221;#fb9039&#8243; _builder_version=&#8221;3.21.1&#8243; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#e1e2e6&#8243;][\/et_pb_video][et_pb_video src=&#8221;https:\/\/youtu.be\/4jQvjqPVzyk&#8221; image_src=&#8221;\/\/i.ytimg.com\/vi\/4jQvjqPVzyk\/hqdefault.jpg&#8221; play_icon_color=&#8221;#fb9039&#8243; _builder_version=&#8221;3.21.1&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#e1e2e6&#8243;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0px||0px|&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/G2qImOaOf6g&#8221; image_src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/04\/CitizensBank_FollowUp_VidThumb.jpg&#8221; play_icon_color=&#8221;#fb9039&#8243; _builder_version=&#8221;3.21.1&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#e1e2e6&#8243;][\/et_pb_video][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/vYqVt_pL214&#8243; 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custom_padding=&#8221;0px||0px|&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/yHSLb-NpJt0&#8243; image_src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/04\/amfunding_google092909_VideoThumb.png&#8221; play_icon_color=&#8221;#fb9039&#8243; _builder_version=&#8221;3.21.1&#8243; max_width_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;||&#8221; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#e1e2e6&#8243;][\/et_pb_video][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0px||0px|&#8221;][et_pb_column_inner type=&#8221;1_3&#8243; saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/MbjdYuPsxC4&#8243; image_src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/04\/WyndhamCapital_ApplicationSubmissioneCard.jpg&#8221; play_icon_color=&#8221;#fb9039&#8243; _builder_version=&#8221;3.21.1&#8243; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#e1e2e6&#8243;][\/et_pb_video][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_3&#8243; saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/VCjBH1-KlxM&#8221; image_src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/04\/WyndhamCapital_AgedLeadeCard.jpg&#8221; play_icon_color=&#8221;#fb9039&#8243; _builder_version=&#8221;3.21.1&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#e1e2e6&#8243;][\/et_pb_video][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_3&#8243; saved_specialty_column_type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/GpmZRh0mOp8&#8243; image_src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2019\/04\/WyndhamCapital_LogoeCard.jpg&#8221; play_icon_color=&#8221;#fb9039&#8243; _builder_version=&#8221;3.21.1&#8243; border_width_all=&#8221;5px&#8221; border_color_all=&#8221;#e1e2e6&#8243;][\/et_pb_video][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243; custom_padding=&#8221;110px|0px|110px|0px&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;Quote&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Quote&#8221; _builder_version=&#8221;4.5.3&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221;]<\/p>\n<h2 class=\"resumesection\">Execution:<\/h2>\n<p>I immediately got to work developing Flash eBrochures, where SoftVu technology fed the appropriate salesperson and data. These talking head videos were scripted, and the on-screen text was coded to fly in upon hitting markers in each rep\u2019s <span class=\"nowrap\">own pace.<\/span><\/p>\n<p>SoftVu had a talented team of application developers who handled SalesForce integration, and our small team of creatives used best practices to provide <span class=\"nowrap\">engaging content.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<ul class=\"app-icons\">\n<li class=\"icon-acrobat\">Adobe Acrobat<\/li>\n<li class=\"icon-ae\">Adobe After Effects<\/li>\n<li class=\"icon-an\">Adobe Animate<\/li>\n<li class=\"icon-ai\">Adobe Illustrator<\/li>\n<li class=\"icon-au\">Adobe Audition<\/li>\n<li class=\"icon-dw\">Adobe Dreamweaver<\/li>\n<li class=\"icon-pr\">Adobe Premiere<\/li>\n<li class=\"icon-ps\">Adobe Photoshop<\/li>\n<li class=\"icon-mse\">Microsoft Excel<\/li>\n<li class=\"icon-msw\">Microsoft Word<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Other Recent Works Section&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#353740&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||110px|&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||40px|&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#fb9039&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#fcd21d&#8221; 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url=&#8221;\/project\/abbott-culture-video\/&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#ffffff&#8221; hover_overlay_color=&#8221;rgba(31,48,68,0.85)&#8221; hover_icon=&#8221;%%3%%&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.5.3&#8243; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;20%&#8221; hover_enabled=&#8221;0&#8243; alt=&#8221;Abbott 2018 National Sales Meeting Page thumbnail&#8221; title_text=&#8221;NSM_2018_PageThumb&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreeneBrochure_pagethumb.webp&#8221; url=&#8221;\/project\/escreen-ebrochures\/&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#ffffff&#8221; hover_overlay_color=&#8221;rgba(31,48,68,0.85)&#8221; 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