{"id":745,"date":"2010-11-25T21:37:01","date_gmt":"2010-11-25T21:37:01","guid":{"rendered":"https:\/\/lynchbox.com\/secure\/lbd\/?post_type=project&p=745"},"modified":"2023-09-01T06:49:20","modified_gmt":"2023-09-01T06:49:20","slug":"escreen-event-materials","status":"publish","type":"project","link":"https:\/\/lynchbox.com\/secure\/lbd\/project\/escreen-event-materials\/","title":{"rendered":"eScreen Event Materials"},"content":{"rendered":"

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Event Materials<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”]<\/p>\n

Problem:<\/h2>\n

eScreen spent a lot of effort networking and marketing at industry events. Their existing booths weren’t bad, but didn’t command attention. They needed something fresh that had stopping power.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Details<\/h4>\n

Nov 2010
<\/span>eScreen<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px|” animation_style=”fade” locked=”off”]<\/p>\n

Categories<\/h4>\n

Print | Illustration<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#e4ecf9″ custom_padding=”110px|0px|30px|0px”][et_pb_row admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Solution:<\/h2>\n

I opted against the typical “lab setting” imagery that our competitors used. We came up with a series of designs that engaged the mind by combining a bold, seemingly unrelated image with a great message.<\/p>\n

Further, we built out a system of modular components, so we could swap panels as needed to portray the best message for specific audiences. With all the newly available material to choose from, we created a streamlined process for reps to reserve the event material and handle logistics.<\/span><\/p>\n

While these are no longer used due to a couple acquisitions along the way, they were incredibly popular.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#e4ecf9″ custom_padding=”110px|0px|30px|0px”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”||0px|” custom_padding=”||0px” use_custom_width=”on”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|0px||0px” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreen_booth_tall_laptop_logos_x800.webp” show_in_lightbox=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e4ecf9″ alt=”eScreen Tabletop Booth with Hot Rod Laptop” title_text=”eScreen_booth_tall_laptop_logos_x800″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|0px||0px” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreen_banner_stand_Health-eScreen.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” animation_delay=”200ms” hover_enabled=”0″ custom_css_main_element=”max-height: 530px;||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e4ecf9″ alt=”eScreen Health-eScreen Banner Stand” title_text=”eScreen_banner_stand_Health-eScreen”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”0px||0px|” custom_padding=”0px||0px” use_custom_width=”on”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|0px||0px” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreen_booth_tabletop_turtle_original_x800.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e4ecf9″ alt=”eScreen Tabletop Booth with Rocket Turtle” title_text=”eScreen_booth_tabletop_turtle_original_x800″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ 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use_custom_width=”on”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|0px||0px” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreen_booth_tabletop_turtle_logos_x800.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e4ecf9″ alt=”eScreen Tabletop Booth with sub-brand logos” title_text=”eScreen_booth_tabletop_turtle_logos_x800″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|0px||0px” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreen_booth_tabletop_turtle_logos_Pembrooke_x800.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” animation_delay=”200ms” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e4ecf9″ alt=”eScreen Tabletop Booth with Rocket Turtle – Sub brands” title_text=”eScreen_booth_tabletop_turtle_logos_Pembrooke_x800″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreen_booth_tabletop_turtle_MyeScreenx800.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” animation_delay=”400ms” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e4ecf9″ alt=”eScreen Tabletop Booth with Rocket Turtle – MyeScreen” title_text=”eScreen_booth_tabletop_turtle_MyeScreenx800″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lynchbox.com\/secure\/lbd\/wp-content\/uploads\/2023\/09\/eScreen_booth_tabletop_turtle_Pembrooke_x800.webp” show_in_lightbox=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.5.3″ custom_padding=”||0px” animation_style=”fade” animation_delay=”600ms” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”5px” box_shadow_color=”#e4ecf9″ alt=”eScreen Tabletop Booth with Rocket Turtle – Pembrooke” title_text=”eScreen_booth_tabletop_turtle_Pembrooke_x800″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”110px|0px|110px|0px”][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” admin_label=”Quote” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.5.3″ text_font=”||||||||” text_text_color=”#747d88″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” animation_style=”fade” animation_direction=”top”]<\/p>\n

Execution:<\/h2>\n

These were all fun exercises in Photoshop and Illustrator. We leaned on dark backgrounds to further stand out from the pack, staying cohesive with the company website at the time.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ z_index_tablet=”500″]<\/p>\n