Logo Work
Problem:
Throughout my career, I’ve been contracted directly to create logos. Many of these requests came from small clients with little to no budget to pay an agency for a comprehensive brand identity strategy. Like all clients, they desired something professional and inexpensive.
Details
2003 to present
Categories
Print | Illustration
Solution:
The end results were based on a firm understanding of the clients’ existing brand, values, tone, and positioning. They worked at any scale and in different applications. Some clients also wished to add business cards to the project.
Below are some examples from a number of businesses.
Execution:
I held discovery sessions with the clients to glean their company’s mission and value proposition prior to designing. Together, we brainstormed about descriptors, emotion, rationale, competitors, etc. Then I incorporated our results into an array of vector graphics, which we further honed through review cycles.
Related projects
